DA PA Checker
The DA PA Checker is a free SEO web-based tool that helps you to find out the MOZ DA PA number, which helps as a predictor of the backlink profile of a website.
If you've been in website development for a while you've heard of MOZ's Domain Authority and Page Authority Analyzer. And that's because they are tools, separately, that can help us stomp our feet in the SERPs.
But first, how much do you know about domain authority and page authority according to MOZ?
What is MOZ Domain Authority?
Domain authority is nothing but a search engine ranking score that has been developed by MOZ. It has the ability to predict that a website will be ranked in search engine results pages (i.e. SERP).
MOZ's domain authority scores can range from 1 to 100, and when higher scores are available it should be understood that these correspond to a higher probability of ranking.
Thus the DA (defined as Domain Authority) is based on MOZ's Link Explorer web index, employing dozens of factors in order to perform its calculations.
The actual MOZ Domain Authority calculation uses a machine learning model intended to predictively find a "best fit" algorithm that can more closely correlate link data with rankings in thousands of search results used as a standard for scaling.
What is MOZ Page Authority?
In itself, Page Authority (or PA) is a score developed by MOZ that has the ability to predict how well a specific page will rank in SERPs (i.e., search engine results pages).
MOZ page authority scores range from 1 to 100, with higher scores being understood as having a higher likelihood of ranking, while lower scores will urgently need to make corresponding improvements to achieve ranking.
MOZ's page authority is based on data from its web index, taking into account dozens of factors. As with MOZ's domain authority, it employs a machine learning model to identify the algorithm that best matches all the SERPs it is able to predict.
Then, the score that will be produced at the end of the analysis will be the result of all these evaluations, taking into account the relationship with the SERPs. That way you will be able to know before launching your page if it has chances to rank, or the opposite.
What does a DA and PA analyzer work for?
The difference between domain authority and page authority is that the latter measures the predictive ranking strength of a single page, while the former measures the strength of domains or subdomains as a whole.
Now that you know what each means, we'll tell you what a DA and PA analyzer works for a little more in depth. Keep in mind that they are not the same tool, so from here on we will separate them:
What does a DA analyzer work for?
The functioning of the DA analyzer results in the calculation of multiple factors that help to know the domain authority of MOZ. For example, to calculate root domain linking and total number of links.
That is, it works to make the calculation of the DA score of a domain which comes from the predictions of a machine learning algorithm on the frequency with which Google uses the domain in its search results.
For example, a DA analyzer can provide us with data when we have two domains, where if domain A is more likely to appear in a Google SERP than domain B, then we can expect the DA of A to be much higher than that of B.
The function of a DA analyzer is performed based on machine learning calculations, so a site's score can often fluctuate whenever more, fewer, or various data points are available and incorporated into those calculations.
For example, keep in mind that Facebook has bought a million new links, this could cause the DA of all the other sites to drop because the domains would be more established and authoritative. This would leave less room at the high end of the scale for those with less robust profiles.
What does a PA analyzer work for?
Basically, the function of a PA analyzer is to score you on a 100-point logarithmic scale, meaning that it will be much easier for those who want to increase their score from 20 to 30 than those who want to make the jump from 70 to 80.
In the MOZ PA analyzer the algorithm used is constantly updated so that the data is always up to date. This is also a relevant factor when you see that the data may fluctuate, because there will always be new factors to evaluate.
Many people make the mistake of thinking that the function of the PA analyzer is to define how good or how bad a page really is, but because of the way in which this weighting is calculated it cannot be taken in such a literal way.
We are talking about a tool that is intended to serve as a comparative, which means that there will not necessarily be a good and a bad page authority score. But it can be an indicator to think about potential changes that will strengthen the web presence.
