Carlos Barraza

Consultant in Digital Marketing, Entrepreneurship, Family Business & Professional Development

The areas of experience that I want to share.

Digital Marketing

My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital GarageHubspotSemrushHootsuite, Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.


Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.

Family Business

35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.

Professional Development

Having friends during my professional studies at Tec de Monterrey, Hochschule Pforzheim and Hochschule Heilbronn have inspired me create content that could be benefitial also for their career development.  Knowledge sharing between the network peers is essential to grow as a group.


Different key moments during my life have gave me experience. Here are some relevant events that I had.


First International Experience

Exchange student in Hochschule Pforzheim, Germany. Interntaional program to obtain the double degree as Bachelor of Science in International Marketing.


Second International Experience

Social service exchange program of AIESEC in Sao Carlos Brazil. Support given to a local NGO, Realejo. Organization that support orphanages of the city.


Bachelor Graduation

Concluded Bachelor of Business Administration studies at Tecnológico de Monterrey. Also the program was part of the International Degree careers, where it was required a high level of committment due to the requirements for graduation: 85 minimun GPA, 100 Toefl IBT, third language courses, Honors courses and one year of international experience.


Second Branch Store & Business Idea

At the end of 2014 a new branch of the furniture was opened. One year later, the idea of the restaurant Liebe Café was started until it was formally launched in January 2017.


ARP Europe GmbH

On March 2017, the subsidiary from Bechtle, ARP Europe GmbH, gave me the opportunity to be part of the Digital Marketing team.


Master Graduation

By August 2018, I finished my master in International Business and Intercultural Management at Hochschule Heilbronn.

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