Digital Marketing Specialist &
Areas of Expertise
My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital Garage, Hubspot, Semrush, & Hootsuite. As well Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.
Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.
35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.