Consultant in Digital Marketing, Entrepreneurship, Family Business & Professional Development
The areas of experience that I want to share.
My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital Garage, Hubspot, Semrush, Hootsuite, Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.
Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.
35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.
Different key moments during my life have gave me experience. Here are some relevant events that I had.
First International Experience
Exchange student in Hochschule Pforzheim, Germany. Interntaional program to obtain the double degree as Bachelor of Science in International Marketing.
Second International Experience
Social service exchange program of AIESEC in Sao Carlos Brazil. Support given to a local NGO, Realejo. Organization that support orphanages of the city.
Concluded Bachelor of Business Administration studies at Tecnológico de Monterrey. Also the program was part of the International Degree careers, where it was required a high level of committment due to the requirements for graduation: 85 minimun GPA, 100 Toefl IBT, third language courses, Honors courses and one year of international experience.
Second Branch Store & Business Idea
At the end of 2014 a new branch of the furniture was opened. One year later, the idea of the restaurant Liebe Café was started until it was formally launched in January 2017.