Aiming for Local SEO
When the content marketing strategy has been developed, it is important that Small Business keep in mind to generate local content. This means that their effort should be to create content that is relevant to the area were they serve. For example, for restaurants it is important to generate content that includes the name of the city. This way the city will turn into a relevant Keyword that must appear on their content strategy. There are some websites like SEO Local Rank that guide local businesses to improve their rankings on google. Probably for some business owner it might be a total new world to just mention SEO, but there are already professionals who can help.