What is Marketing Automation?
Technology has been developed through time to make people lives easier. Within companies, the developed software also made faster various processes that were carried out. If we go to the marketing department, several software that help them to be more efficient have also emerged. The Marketing Automation Software enables teams to develop qualified leads through multiple channels, perform repetitive tasks and better alignment with sales, according to Boston Interactive.
Among the key concepts about Marketing Automation are the following.
According to Marketo:
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
Oracle states that:
Lead nurturing is the process of providing higly relevan educational content that helps build brand and product preference long before your prospects are ready to buy.
Direct Marketing News defines it as:
A method of assigning points to each prospect you come across. Points are assigned based on specific criteria you set those attributes you’ve identified as being most often associated with serious prospective customers. The higher the score, the more likely they’re the right target prospect who is actively engaged in the buying process, and should be routed to sales.
Boston Interactive mentions that marketing automation let us captire the most valuable analytics of visitonrs, such as page visits, time in site, location, downloaded content, etc. By monitoring how prospects are using the website and then be turned into leads.
Infographic What is Marketing Automation?
Source: Boston Interactive
How useful can be Marketing Automation and what benefits does it have?
Time is one of the limited resources for everyone. A tool that can help to accelerate processes would ease the work that has to be done or also increase revenue. Act-On, in its infographic, tells us severl keypoints about the benefits of Marketing Automation.
Infographic Why Everyone loves Marketing Automation
How can I use Marketing Automation?
To get deep into marketing automation, Technology Advance infographic summarize in a couple steps how is an effective lead generation process generated. .
Infographic How do you generate leads with Marketing Automation?
Fuente: Technology Advice
What are some of the best Marketing Automation Software?
There are available a great number of developed software that will help people to improve processes inside the business. In the website Capterra is an analysis about which Marketing Automation software is the most popular, the one with most customres and users, as well as the one with most followers in social media.
The principal mentioned are:
Infographic Top Marketing Automation Software
Mixing Inbound Marketing & Automation
Inbound marketing methodology with the Marketing Automation software can be considered as the perfect match. Well, at least RealMagnet consider it like that in their infographic.
Infographic Inbound Marketing & Marketing Automation