Inbound Marketing Certifications
I was searching on Google and watching some trends, I wondered if there are more inbound marketing certifications available for all those interested in developing their knowledge in this new methodology.
Below you can find the link to registrate for the certification in HubSpot Inbound Marketing, which so far is the most recognized certification.
To give a little context about this post, I leave a small summary of inbound marketing.
What is Inbound Marketing?
Asking the experts about Inbound Marketing Certifications
I gave myself the task of going to one of the most used forums by experts in inbound marketing. Inbound.org is wonderful wite to ask questions and talk with people who are totally involved and know more about it. I made the question of whether there are more certifications in inbound marketing. Several members of the forum gave very assertive responses.
You can see the full thread here.
Among the most relevant links that I received in Inbound.org were the following list. There might not be fully focused on inbound marketing, but are digital marketing related.
And the inbound marketing certifications?
Well, taking up the question about certifications in Inbound Marketing, I have not found somewhere else who provide any certification for free. Neither searches in Spanish nor English released desired results. Searches in second, third and other pages of the search engine did not showed up interesting pages.
When browsing various websites, only I found some agencies saying they certify in Inbound Marketing, but they just help to pass the HubSpot exman, and in addition to charging for the service! HubSpot certification is free.
As you can see, HubSpot has a very good web positioning. His work is very good SEO covering the first results in Google.
If the trend continues, surely more schools or specialized institutions will be implementing some certifications in inbound marketing. Surely there are, but the SEO strategy is clearly overshadowed by HubSpot. Those offering such services will probably start competing with SEM strategy.