Other websites talk about the importance of defining objectives and how they should be for a digital marketing plan.
It is mentioned that they must be SMART.
Timely. Established for a certain time.
As a company, whether it is completely online or in the process of being digitized, it is clear that the idea points towards growth.
But what do you want to grow?
Obviously within the main objectives of a company is to sell more to obtain income that allows to continue with the operation and maintain the desired growth.
In the world of digital marketing, there are too many variants of objectives that can be established.
In my opinion, all the objectives are important since fulfilling one takes the other in a chain.
That is, meet goals such as positioning a site in Google in the end will lead to increased web traffic. The brand will gain recognition that eventually it will be able to generate the leads and these leads to be well taken can end up in sales.
Therefore, analyze the mission of the company is important to go hand in hand with what you want to achieve in the digital world.
Next, I will mention the marketing objectives that Facebook establishes for its advertising campaigns and others that I consider important, since in general they are simply different goals that should be met by companies.
It should be noted that a digital marketing plan can include Social Media, SEO, SEM, Email Marketing, Affiliate Marketing, etc. A great traits can not be completely separated from each other by the relationship that exists between them, and as I mentioned, depends on what you want to meet.