cloud-computing

Advantages of a small business over a multinational company

The SWOT analysis in large companies can be an easy study object by different consultants. Usually, people know what are their strenghts, whether the equity, the big team, brand, or some other aspects, but also small businesses have certain advantages that could help them in the market competition. Perhaps, these small companies do not have …

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crm

3 Free CRM Software in the cloud that can help your small business

If you do not know this kind of software, CRM (Customer Relationship Management) is a software that manages relationships with different customers of the company. The advantages allowing CRM software are: Help marketing and sales team to follow up leads to generate sales. Help the organization with its customer portfolio and have a better control …

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analytics-in-marketing

What is social media analytics and one example of it.

While you hear everywhere that you should have accounts on every social media to attract followers and convert them into customers, you might not hear about what to do with the list of supporters. As small business owners and probably with social media sites, you might have 100, 1000, 10000 or more than 100,000 followers, …

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ethics

Business ethics in SMEs during the mexican “Buen Fin”

  I was planning to write about collective intelligence in business but I’ll leave that for another time. Given the sales promotion event of the “cheapest weekend of the year”  in Mexico, like Black Friday in the United States, has made me think about how both consumers and the companies are acting.As human beings, we …

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google and drinks

Google My Business for Small Business, a good tool to create online presence.

Perhaps, as professionals of digital marketing, it is easy for us to implement different strategies that can help our clients or companies to improve their digital presence. But business owners who do not know all the services that can be found on the Internet, it can be difficult to understand terms like SEO, SEM, online …

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