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Ad Campaign: How to Make It Truly Effective By Jennifer Hahn Masterson Having a creative ad which is not memorable and that doesn’t deliver a personally meaningful message and a call-to-action will definitely not strike marketing gold. There is no known magic formula for creating a compelling ad and actually following strict rules or templates can be …
Role of Entrepreneurs in Society In Mexico as in many other countries, they appreciate entrepreneurs because they are considered as people who were willing to take risks in order to have a successful project. (Observatorio Nacional del Emprendedor, 2015) To develop the social recognition among the Mexican society, then they have to overcome the strict …
Entrepreneurship Development through Education Education is a critical factor that helps to shape an individual’s life. It transmits people’s values that are desired to be preserved. Allowing an environment that offers the access to education and training, will be important on fostering the entrepreneurial spirit. Socialization processes inside schools serve as a major role, due …
Qualities of an Entrepreneur The entrepreneurial culture comes from the general environment of the regional or national cultural characteristics and the individual attributes of the people involved. According to the Journal of Economic Psychology (2012 cited in Röhl, 2016), there are different level of personal traits that conduct to an entrepreneurship personality. Desire for Autonomy …
